The holidays are magical, and they’re also a time that businesses really look forward to. Hours are often extended, overtime is available, and sales become more important than ever. While there’s plenty of holiday dollars flowing in and out of commercial malls, there’s a lot of competition, too. It’s a busy season for everyone, and trying to bring people in is as easy as… a beautiful holiday display! Particularly, entrances and lobbies.
Entranceways and lobbies are effectively the gateway to your shop’s brand, setting the overall tone for the entire visitor experience. If you can do this correctly, a festive and welcoming entrance can truly wow and captivate your customers, bringing in more foot traffic and creating a magical sense of wonder that makes people want to come back.
Classic Displays specializes in commercial holiday displays, although we offer several other products and services. But holiday decor is truly what we’re known for.
Not only do we supply some of the highest quality commercial holiday displays, but we even help put everything up on your behalf! That’s what we call “full service.”
We help you to design magical entrance and lobby displays, taking it beyond pretty decorations; we also help you to create a completely immersive experience.
The entrance and lobby areas are the first brick-and-mortar interactions customers have with a store’s brand. Whether a customer is entering a retail store, office building, motel, communal space, etc., the way your storefront looks communicates your values, how much you adore the holidays, and your overall commitment to making your customer’s experience magical.
Not only that, but people have high expectations during the holidays; after all, if you won’t do it, a competitor certainly will – and, trust us, they absolutely will.
Businesses will pull out all of the stops to make sure that their Christmas decor brings in the customers. And that means having impressive commercial holiday displays. The kind that makes you feel warm, fuzzy, and absolutely dazzled. Enough to take the edge off of stressful holiday shopping and provide a reminder that there is still wonder and magic in the season.
An impressive entrance or lobby can:
Increase customer engagement and dwell time.
Encourage social sharing and word-of-mouth marketing.
Enhance brand loyalty.
Create a competitive edge over businesses that opt for minimal decor.
When you walk into a store during the holidays, you want it to feel like a festive winter wonderland. In order to make this happen, you need the help of a reliable supplier of commercial holiday decor. Classic displays not only provides some of the most stunning holiday displays, we’ll even set them up for you.
Here are some key elements to making a truly stunning holiday entrance:
When it comes to really making a grand first impression on your prospective customers, you need a statement piece – if that’s your style, of course. This can range from a holiday-themed archway or light tunnels to large, ornamental pieces that inspire a sense of excitement and anticipation. These feelings are not only inviting, but feeling happy and welcomed into a store makes it much easier to spend money. According to Counterintelligence, retail displays influence 80% more spending.
For example, check out our Otaki Slimline Archway.
Lighting is everything during the holidays; twinkling lights with varying colours are a notable icon of many different holidays, especially the Christmas season. This is not only because of the natural appeal of Christmas decor, but the winter months are notoriously darker, so bright, appealing lights have some additional oomph.
You don’t have to simply opt for the classic string lights we remember from years ago; today, you can have LED lights of varying sizes and colours, programmable light shows, and more. When you fully optimize lightning, you not only draw attention to your store, but you create a warm, inviting atmosphere – the perfect concoction to make a customer feel comfortable lingering, and thereby, more likely to make a purchase.
Check out our Drape Lighting for an example of Classic Display’s exceptional lighting options!
While this is mostly optional, if you want to add an extra touch to your holiday display, you can include things such as seasonal scents and music. Whether you prefer diffusers or wax melts, classic Christmas tunes or instrumentals, providing additional tickles to the senses only enhances the experience further.
Holiday Scents
Pine
Cinnamon
Gingerbread
Peppermint
Clove
Nutmeg
Vanilla
Mulled wine
Roasted chestnuts
Orange
Frankincense
Myrrh
Evergreen
Hot cocoa
Cranberry
Holiday Sounds
Sleigh bells
Choir singing
Crackling fire
Wind chimes
Caroling voices
Church bells
Snow crunching underfoot
Orchestral holiday music
Nutcracker suite
Laughter and chatter
Wrapping paper rustling
Glass clinking
Organ music
Record player crackle
Whistling wind
We live in an internet age; meaning, things are extra fun to experience if you have the ability to interact with the environment and take photos for your socials. Providing commercial holiday decor that provide opportunities for photo-ops, customers are more likely to engage with and share your display online, giving you organic social media exposure.
Listen, an attractive display is very important, but so is safety and accessibility. Overlooking these details not only puts your business at risk, but you could also potentially alienate customers with limitations. While entrances need to provide that “wow” factor – they shouldn’t be over-cluttered and need to remain accessible. And all electrical and decorative components need to be safe and secure.
When your customers step into your store, the entranceway and lobby offers an opportunity to truly expand on the festive themes of the holiday. These first introductions should be wonderful but also cohesive, where all of the decor fits into a general theme.
But how do you keep a proper theme? Let’s explore.
Once you’ve decided on a theme for your entranceway or lobby, you need to make sure all of the elements collaborate. Whether you go for a classic North Pole theme, Winter Wonderland, or minimalist winter display – all of your displays and decor need to coincide with your theme. Otherwise, your decorations could look clunky and out of sorts.
Having areas that have options key areas of interest are easy ways to pull your customers further into your store and display; you could choose a bold, decorative tree (such as our Manhattan Tree), a statement wreathe, or large Christmas decoration – all of themes elements are serious conversation starters and alluring elements that bring the public to your business.
The holidays are all about lights, so, don’t be shy about them! Whether you want weave in string lights with garlands, table decor, or other decorative pieces, never hesitate. Layered lighting can create some serious depth and visual intrigue.
Just because it’s the holiday season doesn’t mean your entire decor setup has to forget your brand; in fact, incorporating your brand identity is pivotal in ensuring you make the most of the season. In fact, ensuring you incorporate your brand into the overall design makes it more personal, thereby communicating to your customers that you care. You can do this by incorporating company colours, logos, mascots, and catch-phrases into your overall design, providing that personal touch that sets your business apart.
Staying ahead of trends is seriously no joke. Keeping up with what people find appealing is a great way to keep your holiday decor fresh and relevant. Let’s take a quick look into some of the most popular trends for holiday entrances and lobbies:
In this day in age, sustainability is a hot topic, and for good reason. People are more likely to trust businesses who invest in sustainable practices, such as using energy-efficient lighting, reusable decor, and overall lowering their carbon footprint.
Hey, the bold tend to reap the benefits, right? Don’t be afraid to include elements that are a little out of your usual scope or have that serious star quality. Such as our newly introduced Sphere Tree.
We’ve been in business a long time, more than 25 years, in fact. Not only this, we’re a completely Canadian-owned business who goes out of our way to provide the best products and services. We provide the highest quality holiday displays and even offer to install them on your behalf, ensuring safety measures and functionality is unmatched.
Originally founded by Wayne Tucker, the business is now overseen by his son, Chris, as well as his son-in-law, David. Classic Displays is proudly owned by a Canadian family who designs our business around YOU, your needs, and the ever-evolving trends of the industry.
We are happy to welcome you into our fold and will go above and beyond to give you the service that keeps you coming back. We take care of our customers, no questions asked. Don't gamble this holiday season; let us provide you with breathtaking commercial holiday displays and services to make this festive time of year one of a kind.
Creating a beautiful holiday entrance or lobby isn’t just about picking decorations; rather, it’s an opportunity to create long-lasting impressions that bring customers back for more. Whether you’re welcoming busy mall-goers, office employers, or community enjoyers, a festive and warm space sets the stage for positive interactions. When you work with Classic Displays, your business can take their otherwise average space into a holiday dreamscape.
By investing in magical holiday entrances and lobbies, you’re telling a story, creating memories, and spreading joy. Contact us today.
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